Melinda's answer:
There are two responses I would offer:
- It depends and
- "at some point" is the critical part of what you said.
So why "it depends?" I was at my Mastermind event last month and the founder of Infusionsoft was there. His comment was: "If you're just getting started (or are just thinking about getting started), then Infusionsoft is not right for you. Focus on building your list and then come back to Infusionsoft." And that's where The Coaches Console comes in: in the beginning stages of getting started, to help you focus on growing your list, getting leads and getting your first clients... then your TCC system can grown with you as you expand and evolve.
So, you can ADD Infusionsoft when it's the right time. (Because it is a great software, we added it into our business and use it ALONG WITH our Console System). That means when you want to have more intricate and complex marketing funnels and campaigns.
Infusionsoft is a very complex platform and takes people with certain skill sets to operate and manage it. We're a software company and we have a team dedicated to running it for us.
Typically (not always, but typically) we see folks adding Infusionsoft into their technology repertoire when they approach and/or cross over the 6-figure mark. Before that, it can be an expensive investment and it may be premature in your business. It doesn't mean that if you have Infusionsoft you will hit six figures. Don't get confused. It means that when your business IS at the six figure mark you are most likely beginning to implement more complex and savvy marketing and need to automate the intricacies, and you need a platform to help with that.
So, I would want to know (and questions to ask yourself):
(A) What stage you're at in your business?
(B) How many clients do you have and want to have?
(C) What marketing strategies are you currently implementing?
(D) What marketing strategies do you want to implement in the future?
Based on those answers, I can give you more specific insight.
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