What is the sequence of events when someone opts-in on my website?

Here is the sequence of events when someone opts-in:

Without the Double Opt-In enabled:

1. Person enters information. i.e. name, email and phone( if required)
2. Person clicks the submit button (or whatever you’ve titled the button)
3. 3 things happen simultaneously
   • The person is added to the Prospects List in your system (if not already there)
   • They are taken to the Thank You Page
   • The 1st Autoresponder message is triggered and sent to their email address (according to the schedule set up in the system, if 0 days then immediately)
4. The remainder Autoresponder messages are delivered according to the setup

With the Double Opt-In enabled:

1. Person enters information. i.e. name, email and phone( if required)
2. Person clicks the submit button (or whatever you’ve titled the button)
3. 2 things happen simultaneously
   • They are taken to the Double Opt-In Confirmation Page (this is the message telling them to go to their email to confirm the opt-in)
   • They receive the double opt-in confirmation email in their inbox
4. They click the confirm button in their confirmation email
5. 3 things happen simultaneously:
   • The person is added to the Prospects List in your system (if not already there)
   • They are taken to the Thank You Page
   • The 1st Autoresponder message is triggered and sent to their email address (according to the schedule set up in the system, if 0 days then immediately)
6. The remainder Autoresponder messages are delivered according to the setup

Note: You can edit the Double Opt-In Confirmation email by going to My Account > Notification Templates > Optin Confirmation. One thing to remember is that you must have the replacement tag $CONFIRMATION_LINK$ in that email in order for the person to confirm the opt-in.