My clients told me that the 24h appointment notification they are getting does NOT contain the link to the call prep form. Is there something I need to do to put the link in?


You don't have to put a link in the reminder yourself. The replacement tag $CALL_STRATEGY_LINK$ in the appointment reminder template found in your CALENDAR > Notification Templates > "Appointment Reminder" tab, takes care of that, but two other conditions need to be met:

  1. Make sure the option to include the Call Strategy is turned on in your CALENDAR > APPOINTMENT TYPE
  2. the client has permission to access the Call Strategy form in WEBSITE TAB > FORMS > "Call Strategy" form in edit mode > Permissions section.
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