First of all, yes, you can absolutely choose what you want to show in this most visible part of the website, "above the fold". In the page wizard (WEBSITE TAB > Pages > specific page in edit mode), you can use the Advanced tab to implement even more modifications: hide or show the header image, logo and social media icons, menu, footer, title. You can also tweak the title of the page in the browser tab, enter meta descriptions for the page, keywords, and implement custom CSS and JS codes to further personalize the look and functionality of your Console website. A short tutorial about the page wizard is here or you can watch it below.
Secondly, there are many schools of thought on marketing, effective websites, etc. The template provided allows a coach to establish a brand and make use of the Google elements of an effective website. You are able to upload a custom header image in that top section of your website. You could, instead of inserting one of the graphic images provided, have a custom image created that included elements to address your target market, niche "Pain Island Points" and "Pleasure Island Results" so that in that top portion of your website you are addressing the key elements of your website 'above the fold'.