If you want to track your entire website, go to Website > Settings and scroll down to the "Tracking Code" section. Enter the Facebook pixel code in the large field there and click SAVE.
If you want to track a specific page of your website -- an opt-in page, for example -- go to Website menu > Pages and open the page to edit. On the Advanced tab, scroll down to the "Custom JS" section, enter the Facebook pixel code in the large field there and click SAVE.
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